Reckitt Benckiser appoints AnyMind Group’s DDI to manage Dettol and Durex brands on Tokopedia and Lazada in Indonesia

Reckitt will further its utilization of AnyMind Group’s technology and DDI’s services for more brands

Singapore - April 30, 2024 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that British multinational consumer goods company, Reckitt Benckiser, has selected AnyMind Group’s Digital Distribusi Indonesia (DDI) as e-commerce enabler for its Dettol and Durex brands for Tokopedia and Lazada in Indonesia.

Dettol offers a line of trusted protection products for individuals and families from disease-causing germs, whilst Durex is a manufacturer of various contraceptive products.

DDI will provide services for Dettol (on Tokopedia) and Durex (on Tokopedia and Lazada) such as store operations, customer service, inventory management and prepayment for promotions. This is further enhanced through AnyMind Group's proprietary technology, particularly e-commerce management platform, AnyX, to streamline store operations and analytics.

Tatum Kembara, Managing Director of E-Commerce Enablement, AnyMind Group, and CEO of DDI, said: “We are always looking to deepen and strengthen cooperation with our principals. With this additional collaboration, we can prove that our unique combination of deep vertical expertise and a scalable technology suite across e-commerce and marketing gives Dettol and Durex the opportunity to grow further in Indonesia.”

Previously, DDI was also selected to manage Reckitt's Mead Johnson brands (Enfagrow and Enfamil) for store operations, customer service, inventory management and prepayment for promotions, supplemented with AnyMind Group technology.