Bintang Toedjoe selects DDI to optimize operations of EJ Sport and Femmy on Tokopedia and Shopee

Bintang Toedjoe will be able to tap on DDI’s operations expertise and AnyMind Group’s technology

Singapore - December 7, 2024 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that leading Indonesian pharmaceutical company, Bintang Toedjoe, a subsidiary of Kalbe Farma, has selected Digital Distribusi Indonesia (DDI) as e-commerce enabler for its EJ Sport and Femmy brands on Tokopedia and Shopee in Indonesia.

DDI will provide services encompassing store operations, customer service, inventory management and prepayment for promotions to optimize the brands’ marketplace presence amd operations on Tokopedia and Shopee. This is further enhanced through ANyMind Group’s proprietary technology, such as AnyX for e-commerce management, to streamline store operations and analysis.

EJ Sport is a sports energy supplement that contains 100mg L-Carnitine, which can delay muscle fatigue and provide a source of nutrition that is quickly absorbed by the body when exercising. Femmy is a comprehensive female health and beauty solution that provides a series of health supplement products containing natural superfoods.

Tatum Kembara, Managing Director of e-commerce enablement, AnyMind Group, and CEO of DDI, said: “We are very pleased to be able to partner with Bintang Toedjoe to help optimize their market operations on Tokopedia and Shopee. Bintang Toedjoe is a brand known for its high-quality products, and we are confident that our expertise in e-commerce will help achieve Bintang Toedjoe's business goals.”

Since DDI's post-merger integration in September 2023, the company has secured clients such as Durex, Dettol, Enfagrow, Enfamil, and Mead Johnson from Reckitt Benckiser, as well as Sensodyne, Scott’s Emulsion, and Polident from Haleon. This is done through a combination of DDI's operational expertise and AnyMind Group's technology.